Vision, Mission
Corporate drivers

Vision
RAYL will become a leading financial service provider to micro, small and medium size enterprises. By delivering integrated applications and services RAYL will be a catalyst to help reinvent how our customers manage their business, process payments and their commercial finances all at a lower cost.
Mission
We engage our customers and partners to innovate business-critical products and services to be more efficient, accessible, and insightful. We focus on innovation in the payments space and big data to enable our customers to make more money.
How do we want to achieve our vision?
Our vision will be delivered by launching and building a portfolio of products and services addressing our users' business management and development needs:
  • RAYL Business Solutions
    One integrated and interoperable system: the RAYL SuperApp, a cloud-based ERP system for SMEs. The modular SuperApp is available in the SaaS subscription model in two product bundles: RAYL.Apptive and RAYL.ApptivePro.
  • RAYL Financial Solutions
    RAYL.Pay, a Merchant Payment Platform and RAYL.Financial, a Challenger Financial Services Provider solution
  • RAYL.Community
    Arange of community tools to form the RAYL Ecosystem. The vibrant RAYL.Community is there to talk, interact, build connections and your business.
Who are we providing value to?
We aim to provide exceptional value to fragmented solopreneurs, micro merchants, and SMEs doing business in Canada and Globally. We are building an ecosystem of and for like-minded SMEs who, by using our innovative tools, services and packages, become empowered to respond to business challenges more resiliently in the era of digital.
Corporate Drivers
To achieve sustainable growth and exponential returns for our stakeholders, we have established a set of corporate drivers with clear fiscal and commercial goals:
  • People: RAYL is a place to work, where people are inspired to be the best they can be.
  • Profit: Maximizing return to shareholders while being mindful of our overall responsibilities to all our stakeholders.
  • Portfolio: Bringing to the world a portfolio of business productivity and financial services that anticipate and satisfy peoples; desires and needs.
  • Partners: Nurturing a winning network of partners and building mutual loyalty.
  • Planet: Being a responsible global citizen that understands that we can make a difference.